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Facebook Leans In

Kurt Eichenwald, au Vanity Fair

Big backgrounder. Tech followers will know the story. Others will value a well-reported piece, even a slightly gushy one, on an always-interesting company, written with access to Mark Zuckerberg, and with lots of eyebrow-raising quotes and facts. Here’s Marc Andreessen: “A lot of people looked at Facebook and saw a Web site. None of the people close to Mark and the company thought of Facebook as a Web site. They think of it as a data set, a feedback loop”. Sample fact: L’Oréal has 400 staff dedicated to posting stuff on Facebook.