Texte de Jean-Simon Gagné : Heureux comme un patron de Bombardier. Lisez jusqu’à la fin! Bon punch.
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Qu’est-ce qui a cloché chez Bombardier? À peu près tout.
How the grand strategy of one of Canada’s most storied manufacturers lost so much altitude is a tale of misreading the determination of its competitors, falling in love with its own product and failing to grasp the way sales momentum is built in introducing a new plane. Bad timing hurt, too. (…) Bombardier has…