Buying Better: The Impossible Challenge of Ethical Shopping
By Markus Brauck, Dietmar Hawranek,Simone Salden and Bernhard Zand Spiegel Many consumers are intimidated by calls to buy smartly and sustainably. Now a handful of activists and big companies are trying to make ethical purchasing go mainstream — but they’ll have to change the way we think. One day, Claudia Langer found herself in the…