Anne Kingston, Maclean’s

And now, we’re watching the dismantling of the last taboo: male makeup. This fall, designer Marc Jacobs launched unisex beauty products. Last month, designer Tom Ford, the best-groomed man on the planet, added a men’s beauty line backed by Estée Lauder that includes concealer, bronzing gel and $150 “skin-revitalizing concentrate.” It’s forecast to ring in $2.5 million in its first year.


Photograph by Jennifer Roberts; location courtesy of Holt Renfrew and Kiehl’s