Le dirigeant écolo
Le dirigeant écolo

Financial Scandal: Organizational Change Has Led to Chaos in Greenpeace

By Michaela Schiessl

Der Spiegel

The damage extends far beyond the lost millions. Greenpeace has been careful to cultivate an image as intrepid defenders of the environment. Calling themselves the rainbow warriors, activists hang from factory chimneys, throw themselves in front of whaling ships or risk jail time in Russia by calling attention to the plight of the Arctic. Now, another activity has been added: playing the financial markets. For an organization almost entirely financed by donations, the revelation is a PR disaster, endangering from one day to the next the greatest asset Greenpeace possesses: its credibility.

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In 2012, Greenpeace spent close to €90 million on fundraising — one third of all expenditures. And that’s not the only thing angering critics. Naidoo also envisions future campaigns no longer being coordinated from Amsterdam, but delegated to various national offices, requiring more coordination and communication. Just integrating the different cultures involved in the organization requires so much effort that other things have been neglected, like financial oversight.