Richard Tofel, president of ProPublica.
Richard Tofel, president of ProPublica.

ProPublica

A little-remembered incident helped establish the notion that news organizations could and should preserve their independence from advertisers, reports US investigative website ProPublica. As Wall Street Journal publisher Barney Kilgore told Time magazine: “For years almost everything in Detroit has been ‘off the record.’ We just decided not to play it that way. It isn’t journalism.”